Account Manager

OVERVIEW

This role sits on the frontline of strategic media implementation. It is accountable for driving campaigns from briefing to go-live with precision, ownership, and pace. The Campaign Manager ensures end-to-end campaign execution and optimisation while supporting the wider account team in delivering meaningful results aligned with client business objectives.

CLIENT CONTEXT

· This is high-performance, high-accountability team. It’s an opportunity to step into a critical delivery seat and operate as a reliable extension of the Account Lead.

· We’re at a pivotal point in the account, expectations are high, campaign velocity is fast, and flawless execution is essential. This role demands independence, initiative, and proactive problem-solving.

· The internal team culture is open, direct, and supportive, but each member is expected to take full ownership of their work and operate with minimal hand-holding.

· The ideal hire is someone who can work at pace, manage complexity, and quickly earn trust by demonstrating clarity, confidence, and consistency.

TRIANGLE OF FOCUS

· Client Delight (50%): Ensure timely and smooth delivery of all campaigns. Keep the client informed and confident through proactive updates and issue resolution.

· Operational Excellence (30%): Embed systems, rhythms, and processes to ensure accurate, efficient campaign delivery and reporting.

· Commercial (20%): Ensure media budgets are implemented with care, savings are documented, and billing protocols are followed with precision.

CORE RESPONSIBILITIES

· Campaign Execution: Drive full-cycle execution from implementation to go-live and wrap-up. Manage timelines, tasks, placements, and budget delivery for all campaign assets. Ensure accuracy across supplier bookings and media deliverables.

· Channel Management & Diversity: Execute campaigns across ATL and digital channels (TV, Radio, OOH, Print, Meta, Google, etc.). Work with the Account Lead to identify the right media mix aligned with target audience habits.

· Vendor Coordination & Placements: Serve as day-to-day contact for media vendors. Ensure all bookings, rates, and deliverables are confirmed, documented, and tracked. Support negotiations and maintain healthy supplier relationships.

· Optimisation & Issue Resolution: Adjust plans based on performance, client feedback, and budget realities. Flag risks early and take ownership of solving blockers without waiting for escalation.

· Reporting & Compliance: Deliver campaign reporting on time, with clear KPIs and insights. Close campaigns with full billing compliance and savings documentation.

· Digital Acumen: Upskill yourself on digital media in order to become a master of through the line campaign management. Curiously stay up-to-date with emerging digital marketing technologies, tools, and trends, and integrate them into campaigns to enhance effectiveness. Demonstrate proficiency in utilizing popular digital marketing platforms such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and others. Maintain certification related to platform knowledge especially across biddable platforms where the fundamentals are critical to this role.

IDEAL CANDIDATE PROFILE

• Ownership mindset – treats the campaign as their own, not someone else’s responsibility.
• Independent executor – asks smart questions, not constant permission.
• Detail obsessed – checks everything twice, and then again.
• Comfortable with pace and pressure – thrives in fast, high-stakes environments.
• Collaborative and proactive communicator – doesn’t wait to be asked.
• Growth-minded – seeks feedback, embraces change, and takes initiative to improve.

SKILLS & TOOLS

• Media planning & buying experience (especially ATL)
• Exposure to digital media and willingness to upskill (Meta, Google, etc.)
• Excel & admin proficiency
• Familiarity with PlanIt (advantageous)
• Strong written communication (for client and vendor-facing emails)
• Project management basics (task management, calendar ownership)