SKILLS
Professional language proficiency in French (essential) and English (beneficial)
Media planning experience (essential)
Digital media experience (beneficial)
ROLE OVERVIEW
First client touch point. Responsible for cultivating trusting partnerships and helping clients build meaningful brands and guiding them on strategic media implementation in line with their business objectives. Accountable for successful end-to-end campaign implementation, continuous management & close-out.
CORE IMPACT
· Client Service Excellence: Serve as the main point of contact for clients. Take a user-centred approach and fully understand client portfolio, markets, and positioning to plan campaigns for assigned brands. Identify opportunities for upselling and contribute to the growth of client accounts through strategic recommendations.
· Media Implementation: Ensure end-to-end campaign management including strategic planning, budgeting, placements, data analysis, optimization, reporting, issue resolution, compliance and invoicing.
CORE RESPONSIBILITIES
· Account Management: Stay on top of campaigns, optimizing spend based on data-driven evidence, industry knowledge and market expertise. Ensure brand and product continuity between and through campaigns. Lead status meetings and present client as stipulated in our contractual deliverables. Anticipate needs of stakeholders and prepare communication that addresses their needs and concerns.
· Planning: Collaborate with clients to develop media campaigns or projects that align with their overall marketing objectives. Align the media plan and channel with the target audience's media consumption habits, considering the rise of digital platforms and changing media landscapes.
· Campaign Diversity: Demonstrate strong experience in establishing, implementing and managing different campaign channels such as radio, television, out of home, print, email and telephone marketing etc.
· Optimizing: Utilize analytics tools and ensure campaigns are monitored in real-time. Adjust campaigns based on data-driven observations, client objectives and maximize campaign impact while ensuring cost-effective use of budget.
· Reporting: Prepare comprehensive campaign reports. Provide clients with analysis on key performance indicators (KPIs) and make data-driven recommendations on the most effective media channels, platforms, and formats to reach the target audience.
· Compliance: Close off campaign or project and follow internal billing protocols. Consistently observe financial, legal and ethical compliance across all campaigns and markets.
· Through-The-Line Mastery: Upskill yourself on digital, creative, above the line and below the line media. Curiously stay up-to-date with emerging media and marketing technologies, tools, and trends, and integrate them into campaigns to enhance effectiveness. Ensure you are able to sell through-the-line media to your client based on their needs.
OPERATIONAL EXCELLENCE
· Professional working proficiency in English (essential) and local language (advantageous).
· Deadline-driven. Demonstrate good project management skills and effectively lead projects with cross-functional colleagues or external partners.
· Communicate timeously (calls, emails, texts, calendar invites).
SUBJECT MATTER EXPERT
· Client service, media planning and Simply Black subject matter specialist.
· Robust technical understanding of how media platforms operate when targeting audiences and be familiar with how consumers interact with the platforms.
· Knowledge of the client's business, including competitive activity, local and global industry, and consumer trends.
· Display cross-cultural sensitivity and understanding. Able to match market offering with client objectives and collaborate with in-market expert to ensure best outcomes for business unit and client.
RELATIONSHIP BUILDING AND INFLUENCE
· Put the client experience at the heart of every encounter and proactively foster ‘Client Delight'. Develop and nurture trusting client relationships.
· View suppliers as strategic partners in delivering excellent client service.
· Develop positive cross-functional internal relationships. Collaborate with internal teams to deliver unique media experiences and campaigns and ensure they align with client expectations.
· Able to effectively facilitate group conversations. Use correct tone, grammar and spelling when communicating and tailors the communication to ensure clarity for audience.
COMMERCIAL ACUMEN
· Excellent sales skills. Drive digital first and through the line objectives.
· Negotiate skilfully with internal and external groups.
· Owner of account budget. Responsible for campaign and project close out, adhering to internal billing protocol by meeting deadlines and identifying and report issues timeously.
INNOVATION
· Think creatively. A brain-storming value-add.
· See problems as opportunities for innovation and approach problems with a solutions mindset.
· Able to interpret data and uses data to develop strategies to improve performance.
PERSONAL MASTERY
· Thrive in fast-paced media environment.
· Champion high performance in self. Strive for excellence in all spheres.
· Aware of strengths, weaknesses, and emotions. Actively seek and deliver feedback.
· Pursues growth and development. Looks for opportunities and sets goals to enhance skills and knowledge.
· Demonstrates agility. Responds quickly and effectively to changing situations. Adjusts plans and priorities as needed.
· Maintains focus on tasks and goals. Avoids distractions and procrastination. Follows through on commitments.