Campaign Manager

ACCOUNT MANAGER

ROLE OVERVIEW

This role sits on the frontline of strategic media implementation. It is accountable for driving campaigns from briefing to go-live with precision, ownership, and pace. The Campaign Manager ensures end-to-end campaign execution and optimisation while supporting the wider account team in delivering meaningful results aligned with client business objectives.

CLIENT CONTEXT

· This is high-performance, high-accountability team. It’s an opportunity to step into a critical delivery seat and operate as a reliable extension of the Account Lead.

· We’re at a pivotal point in the account, expectations are high, campaign velocity is fast, and flawless execution is essential. This role demands independence, initiative, and proactive problem-solving.

· The internal team culture is open, direct, and supportive, but each member is expected to take full ownership of their work and operate with minimal hand-holding.

· The ideal hire is someone who can work at pace, manage complexity, and quickly earn trust by demonstrating clarity, confidence, and consistency.

TRIANGLE OF FOCUS

· Client Delight (50%): Ensure timely and smooth delivery of all campaigns. Keep the client informed and confident through proactive updates and issue resolution.

· Operational Excellence (30%): Embed systems, rhythms, and processes to ensure accurate, efficient campaign delivery and reporting.

· Commercial (20%): Ensure media budgets are implemented with care, savings are documented, and billing protocols are followed with precision.

CORE RESPONSIBILITIES

· Campaign Execution: Drive full-cycle execution from implementation to go-live and wrap-up. Manage timelines, tasks, placements, and budget delivery for all campaign assets. Ensure accuracy across supplier bookings and media deliverables.

· Channel Management & Diversity: Execute campaigns across ATL and digital channels (TV, Radio, OOH, Print, Meta, Google, etc.). Work with the Account Lead to identify the right media mix aligned with target audience habits.

· Vendor Coordination & Placements: Serve as day-to-day contact for media vendors. Ensure all bookings, rates, and deliverables are confirmed, documented, and tracked. Support negotiations and maintain healthy supplier relationships.

· Optimisation & Issue Resolution: Adjust plans based on performance, client feedback, and budget realities. Flag risks early and take ownership of solving blockers without waiting for escalation.

· Reporting & Compliance: Deliver campaign reporting on time, with clear KPIs and insights. Close campaigns with full billing compliance and savings documentation.

· Digital Acumen: Upskill yourself on digital media in order to become a master of through the line campaign management. Curiously stay up-to-date with emerging digital marketing technologies, tools, and trends, and integrate them into campaigns to enhance effectiveness. Demonstrate proficiency in utilizing popular digital marketing platforms such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and others. Maintain certification related to platform knowledge especially across biddable platforms where the fundamentals are critical to this role.

IDEAL CANDIDATE PROFILE

• Ownership mindset – treats the campaign as their own, not someone else’s responsibility.
• Independent executor – asks smart questions, not constant permission.
• Detail obsessed – checks everything twice, and then again.
• Comfortable with pace and pressure – thrives in fast, high-stakes environments.
• Collaborative and proactive communicator – doesn’t wait to be asked.
• Growth-minded – seeks feedback, embraces change, and takes initiative to improve.

SKILLS & TOOLS

• Media planning & buying experience (especially ATL)
• Exposure to digital media and willingness to upskill (Meta, Google, etc.)
• Excel & admin proficiency
• Familiarity with PlanIt (advantageous)
• Strong written communication (for client and vendor-facing emails)
• Project management basics (task management, calendar ownership)

OPERATIONAL EXCELLENCE

· Professional working proficiency in English (essential) and local language (advantageous).

· Communicate timeously (calls, emails, texts, calendar invites).

· Demonstrate a keen eye for detail, prioritize and deliver work on time or requests input timeously.

SUBJECT MATTER EXPERT

· Campaign management specialist. Technical understanding of how media platforms operate when targeting audiences and be familiar with how consumers interact with the platforms.

· Strive to maximize Simply Black integrated offering with client objectives.

· Display cross-cultural awareness and regularly collaborate with in-market expert to drive best outcomes for client.

RELATIONSHIP BUILDING AND INFLUENCE

· Put the client experience at the heart of every encounter and proactively foster ‘Client Delight'. Understand client objectives and offer market and platform insights that reinforces client trust.

· View suppliers as strategic partners in delivering excellent client service. Keep account lead abreast of supplier relationship.

· Be respectful to all colleagues. Cultivate constructive working relationships. Positively engage and collaborate with internal community members.

· Actively participate in group conversations, using correct tone, grammar and spelling when communicating.

· Use the appropriate channels to escalate and address stakeholder concerns timeously.

COMMERCIAL ACUMEN

· Identify opportunities to drive and implement digital first and through the line objectives.

· Knowledge of basic financial terms and metrics (e.g. CPM, CPA).

· Understand the basics of an invoice: quantity, tax types etc and the cost structure related to advertising campaigns.

INNOVATION

· Think creatively. Synthesizes information from various sources and disciplines. Develops new insights and innovative solutions.

· See problems as opportunities for innovation and approach challenges with a solutions mindset.

· Able to interpret data and display sound data-driven decision quality.

PERSONAL MASTERY

· Can thrive in a fast-paced media environment.

· Curiously develop awareness of strengths, weaknesses and emotions. Receive and implement feedback well. Agile and eager to grow.

· Clearly understand role impact and core responsibilities, what success looks like and strive for excellence in all spheres.

· Shows determination. Sets challenging goals and persists in the face of setbacks.

· Takes accountability for work and actions. Owns mistakes and deals with issues when necessary

· Adapts to changing circumstances and new information with flexibility and resilience.

SB SPECIAL PROJECT

· Each employee is expected to take on a special project that a) contributes to growth in business unit, b) streamlines processes or c) positively impacts workplace happiness. This will be determined by the employee and their leader on an annual or bi-annual basis.

SB VALUE ALIGNMENT

· Simply Black’s values are more than words on a wall, and we hold all members of the Tribe to the same high standard. Living the organisational values is crucial to your success at Simply Black and this is measured throughout the year.

SB SUCCESS METRICS

(What tools we will use to measure success)

· Commercial Success: Budget Management + Invoicing + Billings + Growth

· Client Experience: Annual Client Service Survey + Contract Retention

· Success Tracker: Simply Black’s bi-annual internal performance assessment tool

· Planit: Simply Black’s Internal Planning and Buying Tool

· Awards

SB GROWTH PHILOSOPHY

At Simply Black we value holistic growth. The primary focus will always be internal growth (or personal mastery), but growth in the form of organisational movement such as a role change is dependent on three key factors:

(a) Success in Current Role: Continued excellence in a) Key Impact b) Success Drivers (role KPIs) and c) Values contribution.

(b) Business Readiness: This relates to overall financial success, year-on-year growth, operational gaps, client demand or strategic needs.

(c) Industry Need: The media industry changes rapidly and as a forward-thinking organisation we need to adapt accordingly.