OVERVIEW
First client touch point. Responsible for cultivating trusting partnerships and helping clients build meaningful brands and guiding them on strategic digital media implementation in line with their business objectives. Accountable for successful end-to-end campaign implementation, continuous management & close-out.
CORE IMPACT
• Client Service Excellence: Serve as the main point of contact for clients. Understand client portfolio, markets, and positioning to plan campaigns for assigned brands. Identify opportunities for upselling and contribute to the growth of client accounts through strategic recommendations.
• Digital Media Implementation: Ensure end-to-end campaign management including strategic planning, budgeting, placements, data analysis, optimization, reporting, issue resolution, compliance and invoicing.
CORE RESPONSIBILITIES
• Digital Acumen: Stay up-to-date with emerging digital marketing technologies, tools, and trends, and integrate them into campaigns to enhance effectiveness. Demonstrate proficiency in utilizing popular digital marketing platforms such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and others. Maintain certification related to platform knowledge especially across biddable platforms where the fundamentals are critical to this role.
• Account Management: Stay on top of campaigns, optimizing spend based on data-driven evidence, industry knowledge and market expertise. Ensure brand and product continuity between and through campaigns. Lead status meetings and present client as stipulated in our contractual deliverables. Anticipate needs of stakeholders and prepare communication that addresses their needs and concerns.
• Planning: Collaborate with clients to develop digital media campaigns or projects that align with their overall marketing objectives. Align the media plan and channel with the target audience's media consumption habits, considering the rise of digital platforms and changing media landscapes.
• Campaign Diversity: Demonstrate strong experience in establishing, implementing and managing different digital campaign channels such as SEO, SEM, email marketing, SMS marketing, mobile app ads, lead generation, video ads, etc.
• Placements: Determine budget allocations for different media channels. Ensure efficient and cost-effective use of the budget to maximize the impact of campaigns. Implement plans accurately and on time.
• Optimizing: Utilize analytics tools and ensure campaigns are monitored in real-time. Adjust campaigns based on data-driven observations, client objectives and maximize campaign impact while ensuring cost-effective use of budget.
• Reporting: Prepare comprehensive campaign reports. Provide clients with analysis on key performance indicators(KPIs) and make data-driven recommendations on the most effective media channels, platforms, and formats to reach the target audience