OVERVIEW
First client touch point. Responsible for cultivating trusting partnerships and helping clients build meaningful brands and guiding them on strategic digital media implementation in line with their business objectives. Accountable for successful end-to-end campaign implementation, continuous management & close-out.
CLIENT CONTEXT
· Industry: Telecommunications (Telco)
Market: Nigeria + Pan-African footprint
· The Nigeria business represents one of the largest and most competitive telecom markets on the continent. The client holds approximately 35% market share (over 50 million active subscribers), and Nigeria remains their largest business unit globally. This market presents high complexity, short turnaround times, and significant visibility, but also unmatched opportunities for growth, innovation, and impact.
· We’ve recently won the account and are assembling a high-performance team to deliver best-in-class strategy, execution, and client partnership. The Nigeria operation will serve as the blueprint for excellence across 12 additional markets. Success in this role depends on precision, speed, and a proactive mindset capable of navigating fast-paced, high-stakes client environments. The Digital Account Manager will play a pivotal role in building credibility for the digital workstream and setting the operational rhythm for Nigeria.
TRIANGLE OF FOCUS
· Client Delight: Serve as the lead client partner for digital, ensuring all recommendations and executions exceed expectations through proactive communication, insight, and delivery quality.
· Operational Excellence: Embed seamless campaign processes, reporting consistency, and digital performance tracking across all channels and markets.
· Commercial Performance: Drive efficiency, ensure cost-effective media investment, and identify opportunities to grow account revenue through innovation and upselling.
CORE RESPONSIBILITIES
· Digital Strategy & Planning: Develop, present, and implement comprehensive digital strategies that directly link to client business and marketing objectives. Translate client briefs into channel strategies, identifying the optimal mix of paid, owned, and earned platforms. Integrate data, audience insights, and market trends into planning to enhance decision-making. Collaborate with ATL teams to ensure digital and offline media strategies complement each other (“Through the Line” planning).
· Client Service: Serve as the primary day-to-day digital contact for clients, ensuring consistent communication and proactive problem-solving. Lead campaign reviews and insights presentations, articulating the value of digital performance in clear business terms. Build confidence and trust by anticipating client needs and presenting solutions before issues arise. Partner with the local market lead to maintain alignment with broader campaign strategy and client priorities. Ensure smooth client communication rhythm through weekly WIPs and proactive reporting summaries.
· Campaign Management: Oversee full digital campaign lifecycle; from setup and trafficking through to optimization, QA, reporting, and billing. Maintain quality control on campaign deliverables, ensuring accuracy in tracking, reporting, and invoice reconciliation. Proactively optimize campaigns to achieve or exceed performance KPIs (CTR, CPA, ROI, Reach, etc.). Ensure campaigns comply with platform best practices, data privacy regulations, and brand safety standards.
· Campaign Diversity: Demonstrate strong experience in establishing, implementing and managing different digital campaign channels such as SEO, SEM, email marketing, SMS marketing, mobile app ads, lead generation, video ads, etc.
· Cross-Functional Collaboration: Work closely with creative, ATL, performance, and reporting teams to ensure campaign cohesion. Collaborate with the Digital Account Director to maintain cross-market alignment and rollout consistency. Share learnings, results, and best practices with other market teams to improve digital maturity and efficiency across Africa.
· Reporting: Prepare comprehensive campaign reports. Provide clients with analysis on key performance indicators (KPIs) and make data-driven recommendations on the most effective media channels, platforms, and formats to reach the target audience. Ensure consistent use of dashboard templates across markets to improve data accuracy and reporting comparability
· Compliance: Ensure all campaign documentation, invoices, and media confirmations are filed on PlanIt before billing. Close off campaign or project and follow internal billing protocols. Consistently observe financial, legal and ethical compliance across all campaigns and markets.
· Through The Line Acumen: Upskill yourself to become a master of through the line campaign management. Support data gathering for pitch work or strategic recommendations. Curiously stay up-to-date with emerging digital marketing technologies, tools, and trends, and integrate them into campaigns to enhance effectiveness. Demonstrate proficiency in utilizing popular digital and above the line marketing platforms.
OPERATIONAL EXCELLENCE
· Professional working proficiency in English (essential) and local language (advantageous).
· Deadline-driven. Demonstrate good project management skills and effectively lead projects with cross-functional colleagues or external partners.
· Communicate timeously (calls, emails, texts, calendar invites).
· Upholds Simply Black’s ways of working and meets all delivery timelines.
SUBJECT MATTER EXPERT
· Strong understanding of planning principles, digital reach and frequency modelling, and media mix strategy.
· Technical understanding of how digital media platforms operate when targeting audiences and be familiar with how consumers interact with the platforms.
· Knowledge of the client's business, including competitive activity, local and global industry, and consumer trends.
· Display cross-cultural sensitivity and understanding. Able to match market offering with client objectives and collaborate with in-market expert to ensure best outcomes.
· Strive to maximize Simply Black integrated offering with client objectives.
RELATIONSHIP BUILDING AND INFLUENCE
· Put the client at the heart of every encounter and proactively foster ‘Client Delight'. Develop and nurture trusting client relationships.
· View suppliers as strategic partners in delivering excellent client service.
· Develop positive cross-functional relationships. Collaborate with internal teams to deliver unique media experiences and ensure they align with client expectations.
· Able to facilitate group conversations. Uses correct tone, grammar and spelling and tailors the communication to ensure clarity for audience.
COMMERCIAL ACUMEN
· Excellent sales skills. Drive digital first and through the line objectives.
· Negotiate skilfully with internal and external groups.
· Owner of account budget. Responsible for project close out and budget management.
· Uphold internal billing protocol by meeting deadlines and identifying and report issues timeously.
INNOVATION
· Demonstrate curiosity. Contributes new ideas for improving planning quality or efficiency.
· Learns from post-campaign reviews to improve future recommendations.
· Think creatively. Come up with innovative and unique ideas.
· See problems as innovation opportunities and approach challenges with a solutions mindset.
· Able to interpret data and uses data to develop strategies to improve performance.
PERSONAL MASTERY
· Thrive in fast-paced media environment.
· Show determination. Sets SMART goals and persists in the face of setbacks.
· Take accountability and own mistakes. Deal with issues when necessary.
· Demonstrate agility. Respond effectively to change. Adjust plans and priorities as needed.
· Aware of strengths, weaknesses, and emotions. Actively seek and deliver feedback.
· Pursue growth and development. Look for opportunities to enhance skills and knowledge.
SPECIAL PROJECT
Each employee is expected to take on a special project that a) contributes to growth in business unit, b) streamlines processes or c) positively impacts workplace happiness. This will be determined by the employee and their leader on an annual or bi-annual basis.
VALUE ALIGNMENT
Simply Black Group’s values are more than words on a wall, and we hold all members of the Tribe to the same high standard. Living the organisational values is crucial to your success at the company and this is measured throughout the year.
GROWTH PHILOSOPHY
At Simply Black Group we value holistic growth. The primary focus is personal mastery, but growth in the form of organisational movement such as a role change is dependent on three key factors:
(a) Success in Current Role: Demonstrated, consistent excellence in a) Triangle of Focus b) Core Responsibilities and c) Success Drivers
(b) Business Readiness: Alignment with operational, commercial, and strategic priorities.
(c) Industry Need: Agility to adapt as the media and marketing landscape evolves.