CAMPAIGN MANAGER
ROLE OVERVIEW
On the frontline of strategic media implementation. Responsible for successful end-to-end campaign implementation, continuous management & close-out. Accountable for helping clients build meaningful brands in line with their business objectives.
CORE IMPACT
• Media Implementation: Ensure end-to-end campaign management including strategic
implementation, budgeting, placements, data analysis, optimization, reporting, issue
resolution, compliance and invoicing.
• Client Service Support: Take a user-centred approach and support account lead by fully
understanding client portfolio, markets and positioning. Implement and manage media plans in line with clients brand, project and campaign objectives. Ensure brand and product continuity between and through campaigns. Address, escalate and resolve any issues or concerns raised by clients promptly.
CORE RESPONSIBILITIES
• Strategic Implementation: Collaborate with account lead to develop and implement
comprehensive media campaigns that align with clients marketing, product and campaign
objectives. Tailor the media plan and channel to the audience's media consumption habit
and changing media landscapes. Implement media campaigns accurately and on time.
• Campaign Diversity: Demonstrate strong experience in establishing, implementing and
managing different campaign channels such as radio, television, out of home, print, email
and telephone marketing etc.
• Placements: Day to day supplier contact. Cultivate strong partnerships with media vendors and outlets. Work with account lead to determine budget allocations for different media channels. Ensure efficient and cost-effective use of the budget to maximize the impact of campaigns.
• Optimizing: Adjust campaigns based on data-driven observations, client objectives and
budget. Recommend the most effective media channels, platforms, and formats to reach the target audience.
• Reporting: Prepare comprehensive campaign reports. Provide clients with analysis on key performance indicators (KPIs) and make data-driven recommendations on the most effective media channels, platforms, and formats to reach the target audience.
• Compliance: Close off campaign or project and follow internal billing protocols. Consistently observe financial, legal and ethical compliance across all campaigns and markets.
• Digital Acumen: Upskill yourself on digital media in order to become a master of through the line campaign management. Curiously stay up-to-date with emerging digital marketing
technologies, tools, and trends, and integrate them into campaigns to enhance effectiveness.
Demonstrate proficiency in utilizing popular digital marketing platforms such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and others. Maintain certification related to platform knowledge especially across biddable platforms where the fundamentals are critical to this role.
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OPERATIONAL EXCELLENCE
• Professional working proficiency in English (essential) and local language (advantageous).
• Communicate timeously (calls, emails, texts, calendar invites).
• Demonstrate a keen eye for detail, prioritize and deliver work on time or requests input
timeously.
SUBJECT MATTER EXPERT
• Campaign management specialist. Technical understanding of how media platforms operate when targeting audiences and be familiar with how consumers interact with the platforms.
• Strive to maximize Simply Black integrated offering with client objectives.
• Display cross-cultural awareness and regularly collaborate with in-market expert to drive best outcomes for client.
RELATIONSHIP BUILDING AND INFLUENCE
• Put the client experience at the heart of every encounter and proactively foster ‘Client
Delight'. Understand client objectives and offer market and platform insights that reinforces client trust.
• View suppliers as strategic partners in delivering excellent client service. Keep account lead abreast of supplier relationship.
• Be respectful to all colleagues. Cultivate constructive working relationships. Positively engage and collaborate with internal community members.
• Actively participate in group conversations, using correct tone, grammar and spelling when communicating.
• Use the appropriate channels to escalate and address stakeholder concerns timeously.
COMMERCIAL ACUMEN
• Identify opportunities to drive and implement digital first and through the line objectives.
• Knowledge of basic financial terms and metrics (e.g. CPM, CPA).
• Understand the basics of an invoice: quantity, tax types etc and the cost structure related to
advertising campaigns.
INNOVATION
• Think creatively. Synthesizes information from various sources and disciplines. Develops new insights and innovative solutions.
• See problems as opportunities for innovation and approach challenges with a solutions
mindset.
• Able to interpret data and display sound data-driven decision quality.
PERSONAL MASTERY
• Can thrive in a fast-paced media environment.
• Curiously develop awareness of strengths, weaknesses and emotions. Receive and implement feedback well. Agile and eager to grow.
• Clearly understand role impact and core responsibilities, what success looks like and strive for excellence in all spheres.
• Shows determination. Sets challenging goals and persists in the face of setbacks.
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• Takes accountability for work and actions. Owns mistakes and deals with issues when
necessary
• Adapts to changing circumstances and new information with flexibility and resilience.
SB SPECIAL PROJECT
• Each employee is expected to take on a special project that a) contributes to growth in
business unit, b) streamlines processes or c) positively impacts workplace happiness. This will be determined by the employee and their leader on an annual or bi-annual basis.
SB VALUE ALIGNMENT
• Simply Black’s values are more than words on a wall, and we hold all members of the Tribe to the same high standard. Living the organisational values is crucial to your success at Simply Black and this is measured throughout the year.
SB SUCCESS METRICS
(What tools we will use to measure success)
• Commercial Success: Budget Management + Invoicing + Billings + Growth
• Client Experience: Annual Client Service Survey + Contract Retention
• Success Tracker: Simply Black’s bi-annual internal performance assessment tool
• Planit: Simply Black’s Internal Planning and Buying Tool
• Awards
SB GROWTH PHILOSOPHY
At Simply Black we value holistic growth. The primary focus will always be internal growth (or personal mastery), but growth in the form of organisational movement such as a role change is dependent on three key factors:
(a) Success in Current Role: Continued excellence in a) Key Impact b) Success Drivers (role KPIs)and c) Values contribution.
(b) Business Readiness: This relates to overall financial success, year-on-year growth, operationalgaps, client demand or strategic needs.
(c) Industry Need: The media industry changes rapidly and as a forward-thinking organisationwe need to adapt accordingly.