OVERVIEW
The Out of Home (OOH) Specialist is responsible for supporting the planning, booking, execution, and reporting of OOH campaigns. This role will work closely with suppliers, clients, and internal teams to ensure campaigns are delivered on time, on budget, and to brief. While the OOH Manager focuses on strategy and commercial growth, the OOH Specialist ensures delivery excellence and client delight at an operational level.
TRIANGLE OF FOCUS
· Client Delight: Work closely with suppliers and internal teams to ensure client needs are met and exceeded through excellent service and proactive communication.
· Operational Excellence: Maintain accurate bookings, track performance, and ensure campaign details are flawlessly executed.
· Commercial Performance: Support OOH manager and client lead to ensure best-possible supplier deals and increase profit margins across the business.
CORE RESPONSIBILITIES
· Campaign Delivery: Coordinate the booking, scheduling, and confirmation of OOH campaigns across formats (billboards, transit, street furniture, digital screens). Verify campaign details; locations, sizes, timelines, and specifications, to ensure full alignment with the brief. Liaise with suppliers to confirm installations and obtain proof-of-posting documentation. Track go-live progress, resolving discrepancies quickly and escalating issues as needed.
· Client Service: Prepare campaign updates and post-campaign reports. Ensure clients receive timely, accurate information on campaign status and outcomes. Flag potential risks or delays early to the OOH Manager and Account Director.
· Monitoring & Reporting: Track campaign performance and compile basic reporting metrics. Provide data and insights to internal teams to optimise future campaigns. Support the close-out of campaigns with billing accuracy and compliance.
· Supplier Partnership: Maintain day-to-day communication with suppliers to ensure timelines and budgets are followed. Build strong, professional relationships with vendors to improve service quality. Gather proofs and documentation from suppliers for reporting and compliance.
· Cross-Functional Collaboration: Partner with creative and production teams to ensure artwork meets format and size requirements. Support adaptation requests and ensure artwork delivery aligns with campaign deadlines. Work with finance and operations teams on reconciliation and vendor payments.
· Compliance: Close off campaign or project and ensure all campaign documentation, proof-of-posting, and billing information are correctly logged. Follow internal billing protocols and consistently observe financial, legal and ethical compliance across all campaigns and markets.
· Through The Line Acumen: Upskill yourself to become a master of through the line campaign management. Support data gathering for pitch work or strategic recommendations. Curiously stay up-to-date with emerging digital marketing technologies, tools, and trends, and integrate them into campaigns to enhance effectiveness. Demonstrate proficiency in utilizing popular digital and above the line marketing platforms.
OPERATIONAL EXCELLENCE
· Professional working proficiency in English (essential) and local language (advantageous).
· Communicate timeously (calls, emails, texts, calendar invites).
· Demonstrate a keen eye for detail, keeps bookings, trackers, and reports accurate.
· Able to prioritize and deliver work on time or requests input timeously.
· Ensure flawless execution of OOH campaigns with ≤2% booking or flighting errors.
· Maintain accurate documentation and trackers across all projects.
· Uphold Simply Black’s ways of working and meets all delivery timelines.
SUBJECT MATTER EXPERT
· Keen interest in OOH, willing to learn how platforms and formats operate.
· Technical understanding of how media platforms operate when targeting audiences and be familiar with how consumers interact with the platforms.
· Strive to maximize Simply Black integrated offering with client objectives.
· Display cross-cultural awareness and regularly collaborate with in-market expert to drive best outcomes for client.
RELATIONSHIP BUILDING AND INFLUENCE
· Put the client at the heart of every encounter and proactively foster ‘Client Delight'. Develop and nurture trusting client relationships.
· View suppliers as strategic partners in delivering excellent client service. Keep account lead abreast of supplier relationship.
· Be respectful to all colleagues. Cultivate constructive working relationships.
· Actively participate in group conversations, using correct tone, grammar and spelling.
· Use the appropriate channels to escalate and address stakeholder concerns timeously.
COMMERCIAL ACUMEN
· Supports cost tracking and ensures supplier quotes and invoices align with budgets.
· Supports cost efficiency by monitoring supplier quotes, ensuring alignment with budgets, and identifying potential savings.
· Identify opportunities to drive and implement digital first and through the line objectives.
· Knowledge of basic financial terms and metrics (e.g. CPM, CPA).
· Understand the basics of an invoice: quantity, tax types etc and the cost structure.
INNOVATION
· Open to learning about digital OOH and new technologies in the market.
· Learns from post-campaign reviews to improve future recommendations.
· Think creatively. Come up with innovative and unique ideas.
· See problems as innovation opportunities and approach challenges with a solutions mindset.
· Able to interpret data and display sound data-driven decision quality.
PERSONAL MASTERY
· Thrive in fast-paced media environment.
· Show determination. Sets SMART goals and persists in the face of setbacks.
· Take accountability and own mistakes. Deal with issues when necessary.
· Demonstrate agility. Respond effectively to change. Adjust plans and priorities as needed.
· Aware of strengths, weaknesses, and emotions. Actively seek and deliver feedback.
· Pursue growth and development. Look for opportunities to enhance skills and knowledge.
SPECIAL PROJECT
Each employee is expected to take on a special project that a) contributes to growth in business unit, b) streamlines processes or c) positively impacts workplace happiness. This will be determined by the employee and their leader on an annual or bi-annual basis.
VALUE ALIGNMENT
Simply Black Group’s values are more than words on a wall, and we hold all members of the Tribe to the same high standard. Living the organisational values is crucial to your success at the company and this is measured throughout the year.
GROWTH PHILOSOPHY
At Simply Black Group we value holistic growth. The primary focus is personal mastery, but growth in the form of organisational movement such as a role change is dependent on three key factors:
(a) Success in Current Role: Demonstrated, consistent excellence in a) Triangle of Focus b) Core Responsibilities and c) Success Drivers
(b) Business Readiness: Alignment with operational, commercial, and strategic priorities.
(c) Industry Need: Agility to adapt as the media and marketing landscape evolves.